Italian-based Astra Make-up approached S&P to develop and re-launch their brand, we set out to create a strategy, and visual identity for the brand. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, mascaras and accessories. S&P developed the brand’s positioning, story, visual identity, fonts design, website, packaging, campaign photography, TV adverts and collateral, becoming partners from the onset, all the way to a successful launch across their gobal network. The new identity brings greater clarity and consistency to the brand, creating a strong visual impact given by the photographic images that always highlight the texture and the colour range of the products.
Gold – A’ Design Award & Competition 2019