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Astra Make-Up

Italian-based Astra Make-up approached S&P to develop and re-launch their brand, we set out to create a strategy, and visual identity for the brand. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, mascaras and accessories. S&P developed the brand’s positioning, story, visual identity, fonts design, website, packaging, campaign photography, TV adverts and collateral, working with the international fashion photographer Susi Belianska . The new identity brings greater clarity and consistency to the brand, creating a strong visual impact given by the photographic images that always highlight the texture and the colour range of the products.

Shooting Astra Susi Belianska | Salt & Pepper
Shooting Astra Susi Belianska | Salt & Pepper