
MorettiCompact
MorettiCompact, one of the top Italian children’s bedroom companies founded in 1960, approached Salt & Pepper to identify and refocus the brand identity and essence of their business to lead a bolder, more ambitious organization.
A collaborative research process conducted within the industry yielded a new brand positioning focused on defining the future of the bedroom. Key messaging was further developed, emphasizing MorettiCompact’s mission as an organization that creates experiences for children and young adults throughout their lives. Salt & Pepper reinforced this optimistic, collaborative message in MorettiCompact’s new visual identity and new branding, creating communication for print, digital, and TV advertising.










