ABA one of Italy’s eldest art and design school, sought a new visual identity that would reflect the institution’s desire to move quickly into the future. S&P developed a comunication structcure that could be used and appliedinternally and across the various formats. Our challenge was to create a unified brand identity and architecture that also left room for the individual schools to build their own profiles. Holding this complex visual language together was achieved through the design of the classical inspired logo and a bespoke typeface. Was than developed a communication were the motion graphics, created a wide palette of colours and shapes morphing together to characterize and distinguish the different courses, workshops and activities of the Academy.