ABA Perugia
ABA, one of Italy’s eldest art and design schools, sought a new brand identity reflecting the institution’s desire to move quickly into the future.
Salt & Pepper developed an award-winning branding structure that was applied across various formats. Our challenge was to create a unified brand identity and architecture that could be developed and continually developed with motion graphics and traditional print applications. Holding this complex visual language together was achieved by designing the classical-inspired logo and bespoke typefaces.






