Synge & Byrne 01
Synge & Byrne poster | Salt & Pepper

Synge and Byrne

BWL Group Ireland approached Salt & Pepper to identify a modern brand identity for a chain of cafes and gourmet restaurants in Ireland. Synge & Byrne has a particular set of corporate values that we could create a brand identity as strong as the owner’s convictions and passion for the territory. The essence of their business is to lead a bolder, more ambitious organization focused on staff and consumers.

Salt & Pepper has supported the project and the philosophy of the company by creating a solid and playful brand identity and designing all communications, from visual identity, photography, digital, and filming. We curate the various touch points of the brand, from in-store graphics to out-of-house communications. From one initial store concept, the brand is now spread over Ireland.

Synge and Byne opening
Synge & Byrne 02
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Synge & Byrne 01
Synge & Byrne Brand Identity car | Salt & Pepper


The process of branding enabled the company to enhance its brand value and swiftly venture into both established and emerging markets. In our client collaborations, we ensure that every fresh brand we develop is built upon a core concept. For Synge and Byrne, our concept was centered around personal experience. This overarching philosophy places the brand at the core of the business and empowers individuals to derive enjoyment and establish a connection with it.