MorettiCompact, one of the top Italian children’s bedroom company, founded in 1960, approached S&P to identify and refocus the core essence of their firm to lead a bolder, more ambitious organization. A collaborative process of research conducted within the industry yielded a new brand positioning focused on defining the future of the bedroom. Key messaging was further developed, emphasizing MorettiCompact’s mission as an organization that creates experiences for children and young adults throughout stages in their life. S&P reinforced this optimistic, collaborative message in MorettiCompact’s new visual identity and throughout the new branding, creating comunication for print, digital and TV.